The database is the result of painstaking effort poring over copies of Baseball’s Blue Books, an annual publication that launched in 1910 as a handy reference resource of the business side of baseball for people who worked in the game at the major league and minor league levels. The Blue Book still publishes today, although most of the information that used to be listed is available online in varying degrees of free, and it is geared more towards scouting and coaching at the youth and college levels than to the business of professional ball.
From its beginning and through to 2003, the Blue Book would publish all the BBWAA-member baseball writers working at the various publications credentialed by the teams. They served as the source for this database.
Nearly every season between 1910 and 2003 is included in this database. Only 1926 and 1928 (Blue Books have not yet been located), and 1962 (BBWAA writers inexplicable excluded from that season’s book), are not yet included. Also included are the 2010-2012 seasons, and also missing are 2004-2009 and 2013-2017 (we have media directories for those past five seasons). If you can help us find resources for those missing seasons before 2010, or can help us work with the materials we have on hand to fill in seasons after 2012, please write us and let us know.
If you are doing any historical research about teams, or media, or anything related where finding out who the beat writers and columnists of the time is an important thing to know, this would be a good place to start.
Thank you to the intrepid SABR members who helped us with putting this database together: Nick Waddell, Michael Sowell, Abby Rosario, Ruth Sadler, Jeff Findlay, Paul Goodson, Kenn Tomasch and Steve Dunn. Special extra thanks to Joel Dinda, who allowed me to borrow his several dozen blue books so we could make them available to our volunteers.
Don Zminda has been a baseball writer, a VP at STATS LLC, and a SABR member for close to four decades, so it’s fair to say that Don knows a lot about baseball. He’s a big fan.
Don’s also a collector, and one of the things he’s collected over the years is baseball broadcasts. In fact, Don is in the process of uploading several radio broadcasts to a new YouTube channel he just created called “Don Zminda“. Simple and elegant name, no?
Don has uploaded (so far) 14 radio broadcasts of baseball games, and there are some real beauties in there. Eleven of them are postseason games, eight of them World Series, and included to date are five of the six 1981 World Series games miked by Vin Scully and Sparky Anderson; two 1982 ALCS games called by Ernie Harwell and Denny Matthews; and that famous 1988 World Series game in which Jack Buck could not believe what he just saw.
The set of three regular season games is composed of the broadcast of a 1965 tilt helmed by Ford Frick Award Winners Bob Elson and Milo Hamilton; the 1984 Jack Morris no-hitter against the White Sox called by then Pale Hose radio men Joe McConnell and Lorn Brown; and the infamous 1982 Fred “Chicken” Stanley game between the Tigers and A’s in which the protagonist appeared to get intentionally picked off second to open up the base for Rickey Henderson to try to surpass Lou Brock’s single season stolen base record.
The quality varies from broadcast to broadcast, as you might expect from the technology available at the time, but they are all at least quite listenable, and some of the broadcasts are clean and clear. These games would make for a pretty good companion on long drives, or as background while puttering around the house.
Again, here is the link to Don Zminda’s YouTube channel:
The 2016 baseball season is now officially in the books, and in broadcasting terms, it was one of the most momentous in history. Two Ford Frick Award-winning broadcasters, Vin Scully (1982) and Dick Enberg (2015), have stepped away from their baseball mics for good and now head off to their next adventure. (Not for nothing, but Bill Brown, radio play-by-play man for the Astros for the past three decades, is also hanging up the mic, although he has not yet received the Ford Frick Award himself.)
Enberg had a great career, no doubt, but It is universally acknowledged that Scully had been, for a span of at least a decade and a half, the unchallenged, unquestioned dean of baseball broadcasters, mantles previously held by such luminaries as Red Barber, Bob Elson, Byrum Saam, Jack Brickhouse, Mel Allen, Harry Caray, Chuck Thompson, and Ernie Harwell.
Now that Scully is gone, and that Enberg and Brown have headed off into the sunset with him, we now need to contemplate who among the current mikemen should now be considered the Dean of Baseball Broadcasters. That’s what I am asking you, the reader, to do here today: vote for who you believe should take on that exalted title.
The Game is currently blessed with dozens of great, long-time baseball play by play and color commentators. In fact, no fewer than thirty current broadcasters have 30 or more years in the business, an unprecedentedly high number. Not all of them, of course, can qualify for Dean status. But in our opinion, the eight broadcasters who have 40 or more years of experience can qualify, so those are who we would like you to vote on today.
The eight on this ballot include:
Jaime Jarrín: With the Dodgers since 1959, he is the currently the longest-serving Spanish-language radio play-by-play broadcaster in history. In 1998, Jarrín received the Ford C. Frick Award from the Baseball Hall of Fame.
Dave Van Horne: Hired as the first Expos English-language radio play-by-play announcer in 1969. Moved to the Marlins in 2001. In 2011, was the recipient of the Ford C. Frick Award.
Denny Matthews: Hired in 1969 as the first (and still only) radio play-by-play announcer for Kansas City Royals. In 2007, was the recipient of the Ford C. Frick Award.
Bob Uecker: Began calling play-by-play for the Brewers’ radio broadcasts in 1971. In 2003, was the recipient of the Ford C. Frick Award.
Mike Shannon: Hired as radio color commentator by the Cardinals in 1972; became the lead voice after Jack Buck’s death in 2002.
Marty Brennaman: Reds radio play-by-play announcer since 1974. In 2000, was the recipient of the Ford C. Frick Award.
Ken Harrelson: Hired by the Red Sox in 1975 for the TV broadcasts, moving to the White Sox in 1982. Became White Sox GM for 1986, took up with Yankees TV in 1987 before settling in with White Sox TV broadcasts in 1989. “Hawk” was a Frick award finalist in 2007.
Jon Miller: Also well-traveled, first with the A’s for the 1974 season, and had subsequent tenures with the Rangers (1978), Red Sox (1980) and Orioles (1983) before landing with the Giants in 1997. In 2010, was the recipient of the Ford C. Frick Award.
And now is the time for you to vote for who you believe the Dean of broadcasters should be, below. You may vote for one, two or three broadcasters you believe deserve this august title. Teams and first year broadcasting are shown next to the nominees’ names.
Committee Member Dr. James Walker, a prolific author of several baseball broadcasting books such as Crack of the Bat and Center Field Shot, penned an article over at the Conversation about this year’s Ford C. Frick Award, Graham McNamee.
McNamee could be considered a somewhat controversial selection for the Frick award. Even though he was the first-ever popular national baseball announcer, there were several holes in what we would consider his professional veneer—meaning that, by today’s standards, he would likely be considered a poor baseball announcer. But McNamee had a strong and pleasant voice that was cut for the stage, and that was exactly the thing that the earliest fans of baseball on the radio wanted from their announcer. In the early and mid-1920s, McNamee was baseball on the radio.
Dr. Walker has generously consented to allow us to reproduce the article in full here.
The 2016 Baseball Hall of Fame inductee you’ve never heard of
When the National Baseball Hall of Fame held its 2016 induction ceremony on July 24, the names of the two player inductees – Ken Griffey Jr. and Mike Piazza – were recognized by even the most casual baseball fan. Serious fans (and most New Englanders) celebrated the Boston Globe’s Dan Shaughnessy, the recipient of the J.G. Taylor Spink Award for baseball writers.
But the fourth name on this year’s list, Graham McNamee, winner of the Ford C. Frick Award for broadcasters, resonated only with devoted historians of the national pastime. In “Crack of the Bat,” my history of baseball on the radio, I reviewed McNamee’s seminal contribution to the popularization of World Series broadcasts.
Most other Frick winners have been honored during their lifetimes. (Vin Scully won in 1982 and is still broadcasting today.) But McNamee hasn’t broadcast a game in 75 years; he died at 53 in 1942, when television was only an experiment and radio was just over two decades old.
McNamee’s long wait for recognition raises two questions: Who was Graham McNamee? And why did it take 74 years for the Hall of Fame to honor his contribution to baseball broadcasting?
The right voice at the right time
McNamee came to New York in the early 1920s to study singing, only to join the chorus of Gotham’s thousands of struggling vocalists. However, the city was also the center of a nascent network radio industry that had only just begun to generate substantial advertising revenues.
McNamee was in the right place at the right time, with the right voice. In 1923, he joined RCA-owned WEAF (later WNBC) as a staff announcer. WEAF was the nation’s most popular station and ran the first-ever radio commercial, a 10-minute ad for apartments in Jackson Heights paid for by the Queensboro Corporation.
Like all first-generation radio announcers, McNamee did every kind of programming: music, news events and sports. His first significant sportscast was a middleweight championship fight in 1923. While boxing had been broadcast before, stations usually used a ringside reporter who relayed the action by phone to an announcer at the station, who then broadcast the play-by-play to listeners.
McNamee, however, broadcast live from ringside. His breathtaking firsthand account of the contest as it unfolded before his eyes captivated listeners. Big-time, live, emotional sportscasts – just like McNamee’s – were beginning to sell a skeptical public on the new medium of radio.
Boxing was a start, but McNamee’s big break in sports came at the 1923 World Series. The previous year’s World Series had been called by legendary sportswriter Grantland Rice, but Rice loathed the assignment and refused to broadcast baseball again.
So in 1923, Rice’s colleague at the New York Tribune, W.O. McGeehan, took the mic on WEAF. But after two games he’d had enough. Like Rice, McGeehan found radio’s demand for a steady stream of words very challenging; the medium provided little time for composition and none for editing. So the newspaperman left his post in the fourth inning of Game 3, leaving the mic to his assistant, Graham McNamee.
A radio star was born.
The naysayers emerge
For the next eight years, McNamee became RCA’s voice of the World Series. As the Series’ broadcast reach expanded from the Eastern Seaboard to the Midwest and, finally, to the entire nation, McNamee’s fame grew exponentially. After the 1925 World Series, McNamee received 50,000 letters from fans of his broadcasts. Listeners loved his strong, pleasant voice and detailed, enthusiastic descriptions of the action, which allowed them to better visualize a game they could only see in their minds.
But not every baseball fan was a McNamee fan. From time to time, his attention would stray from the game and to the celebrities in the stands or a letter he had received. He’d be prone to forget the count and even the batter’s name. According to baseball broadcast historian Curt Smith, McNamee freely admitted to being “an entertainer first and broadcaster second.”
So as the novelty of World Series broadcasts faded, some baseball writers became less impressed with broadcasting’s first superstar.
After one game of the 1927 Series, columnist Ring Lardner famously observed, “I attended a double-header, the game [McNamee] was describing and the game I was watching”; a New York Sun headline read “M’Namee’s Eye not on the Ball: Radio Announcer Mixes Up World Series Fans”; and in a scathing criticism, the Boston Globe identified eight problems with McNamee’s call of the opening game, including forgetting to report balls and strikes and leaving the mic for several minutes to get a soft drink.
But most fans still loved McNamee’s style; plus they had few baseball broadcasts to compare with it. In the 1920s, not many teams – and none in New York, Philadelphia or Washington – regularly broadcast games. For most Americans, McNamee’s World Series calls were all they knew.
McNamee also added a number of other high-profile broadcasts to his resume: the inauguration of Calvin Coolidge, the 1927 Jack Dempsey-Gene Tunney “long count” heavyweight fight, the 1927 Rose Bowl game and Charles Lindbergh’s return to New York after his solo transatlantic flight.
But by the end of the Roaring Twenties, many announcers began to specialize in covering the national pastime. They included Hal Totten, Quin Ryan and Pat Flanagan in Chicago; Ty Tyson in Detroit; Fred Hoey in Boston; France Laux in St. Louis; Tom Manning in Cleveland; and Harry Hartman in Cincinnati. Each developed his own unique style and vast, local followings.
Meanwhile, though he covered the World Series from 1923 to 1931, McNamee was only working a handful of baseball contests per year because New York teams rarely broadcast regular-season games.
Famous for being the first
Baseball broadcasting was passing him by. Major League Baseball Commissioner Kennesaw Mountain Landis valued seasoned professional announcers and pushed NBC (RCA’s network) to move McNamee to pregame coverage for the 1932 World Series. Though McNamee continued to be involved in coverage of the Fall Classic – including narrating a newsreel of Game 3 of the 1935 World Series – he’d been marginalized.
Given his initial fame and role in pioneering the coverage of baseball on radio, why has McNamee been overlooked for so long by the Baseball Hall of Fame?
All previous Frick winners have had long careers, usually with one team. Although some eventually had national profiles, most cut their teeth on the day broadcasts, slowly winning the adulation of a team’s fans. But McNamee was baseball’s broadcast primal star, famous for being the first but not necessarily the best. Longtime Braves and Astros announcer Milo Hamilton, himself a Frick winner, gave a succinct explanation for why McNamee wasn’t in the Hall of Fame: “He didn’t broadcast baseball long enough.”
But in 2013 the Hall of Fame launched a new system for selecting winners that alternates consideration of announcers from three eras. The era for this batch of inductees – the one ending in the mid-1950s – gave McNamee a second chance.
It’s taken the Hall of Fame some time, and many would call it long overdue. In his 1970 book “The Broadcasters,” famous broadcaster Red Barber celebrated the medium’s pioneers, including Graham McNamee.
As Barber explained, what made them so great was “that nobody had ever been called upon before to do such work. They had to go out and do it from scratch. If ever a man did pure, original work, it was Graham McNamee.”
Committee member Norm King has shared a link to something any sports media acolyte should relish: a History Channel documentary called “Sportscasters: Behind The Mike”, a 1999-2000 effort that was narrated by Joe Mantegna and that features interview pieces with luminaries such as Vin Scully, Ernie Harwell, Curt Gowdy, Bob Costas, Jack Whitaker, Jim McKay, author Curt Smith, a young David Halberstam, and more.
The tone of the documentary is rather heroic and superficial, with the kind of dramatic martial type musical bed frequently associated with televised sports in general. But that is, of course, perfectly fine, because the point of the doc is to feature historical clips of TV and radio calls of yore, as well as to give us some topline backgrounding on the history of sports broadcasting and its most famous practitioners.
This is a VCR recording converted to digital to be uploaded to YouTube, so it includes commercials from its broadcast. I am assuming this was the broadcast premier of the doc, since one of the commercials is for Ameritrade, and during the spot they have an offer to rebate half your trade commissions if you open an account “between 1/1/00 and 2/29/00.” This was back during the go-go stock trading atmosphere of the Dot-com Bubble which came crashing down later that year, and I apologize for dredging up flashbacks if your own portfolio got creamed in the melee. (My 401(k) certainly took a hit). But as a snapshot in time, not only does this video capture vintage broadcasters in their relative youth (or even alive), but it reflects a unique moment in American history.
This doc also contemplates more than just baseball, giving a significant amount of time over to the history of the broadcasting of football as it, too, was emerging to prominence.
The doc wraps up around the 49:00 mark but runs another fifteen minutes of commercials and the intro to the next program, the NBA All-Star Game Slam Dunk contest on TSN. Not relevant to the doc, of course, but again, if you’re an amateur anthropologist, you might have an amateur’s interest in how a person viewed TV in the year 2000.
Back in the olden days, it was very common for a city’s BBWAA chapter to have a banquet—or perhaps, more accurately, a bacchanalia—at which they present various awards and recognition of the mighty deeds of bat, ball and pen that took place during the regular season.
Some chapters had highly theatrical affairs. Leonard Koppett provided a detailed description of the New York chapters’ affairs in his terrific book, The Rise and Fall of the Press Box. But research from Media Committee member Lou Boyd contends that the banquets held by the Cleveland writers’ chapter were at least the equal of that of New York’s.
The Cleveland Baseball Writers Association of America’s Annual ‘Ribs and Roasts’ Shows
‘The Forgotten Cleveland Indian MVP’s’
by Lou Boyd
“Our Dinners Are Terrible”, screamed the headline in a February 1, 1949 article in the Boston Herald, written by Bill Cunningham[i]. This pronouncement was related to the midwinter baseball awards dinner season that was held annually in major baseball cities across the United States to celebrate and skewer their baseball heroes, managers, owners and anyone else who dared to have an impact on the previous year’s baseball season.
Invariably, these presentations were the responsibility of the local baseball writers from the various big league cities. The events ranged from a host of speakers and awards being presented to the winners of select categories up to massive productions of theatrical skits. These so-called skits could take the form of gentle taps on the wrist of their target all the way up to outright embarrassment for the subject.
The article went on to indicate that different cities were producing considerably different shows. New York, as expected, was considered the ‘most stylish of the lot’, yet, there was another city that seemed to be taking the crown away from the Big Apple. It was Cleveland.
The article goes on to say, “To put on a show such as the Clevelanders staged, you need some newspaper men who can really be funny. You need some, or somebody, who can write clever parodies and, if you’re going to lampoon the leading baseball characters of your immediate locality, you need scribes who bear, or who can manufacture, reasonable resemblances to the gentlemen being given the business. That type of affair takes a real talent and a lot of hard work. Maybe it’s worth it. The customers generally think so. Sometimes the organizers have their doubts. Such shenanigans, however, have to be good. Nothing can fall flatter than a string of these firecrackers that fall to explode. All of us have seen some that were utterly awful. It’s hard to foresee what’s going to be done about Cleveland. The place is taking all the honors that exist. It has the world championship in baseball. Its professional football team is the pace-setter and crowd collector of its particular division. Now its literary section is challenging for top honors in the field of Hammerstein, Booth and Barrymore.”
While the 1948 Cleveland baseball season was monumental, the baseball writers exploits during this off-season celebration in early 1949 was not their first. The Cleveland Chapter of the Baseball Writers Association of America (BBWAA) had been conducting these dinners for the local American League representative Indians beginning in 1938, and each year they selected a ‘Most Valuable Player’ of the Cleveland Indians.
1938 – 1944 Ribs & Roasts Shows
On November 9, 1937, the Cleveland chapter of the Baseball Writers Association of America met at the sports offices of the Cleveland Plain Dealer to hold their annual elections for officers.[ii] It is very probable that the genesis of the Cleveland version of a sportswriter’s dinner awards show began at that meeting. The following day, it was announced that Stuart Bell, Sports Editor of the Cleveland Press was elected chairman of the chapter. Eugene Whitney was re-elected secretary and Herm Goldstein was chosen as treasurer.
According to ‘The Sporting News’ on December 30, 1937, “The Cleveland chapter of the Baseball Writers Association will hold its annual dinner on January 4 with Steve O’Neill as the guest of honor. In addition to this affair, the chapter has decided to have monthly dinner meetings and to investigate the possibility of a major party along the lines already popular in several other cities.”[iii]
The Cleveland Chapter did decide to hold a major party and award the honor of “Most Valuable Player” for the 1937 season. The award was presented on February 23, 1938 to Johnny Allen at the first annual banquet referred to as the ‘Ribs and Roasts of 1938’. The awards and banquets continued uninterrupted through the 1943 season. It is assumed that due to the war, no shows or awards were given for the 1944 and 1945 seasons.
Throughout the early years, the formal event to honor these individuals was more often than not known as the annual “Ribs and Roasts” show, with the intent behind the name to present an enjoyable evening of poking fun at the members of the Cleveland sporting community, including the writers, players and management of not only the Cleveland Indians, but also on occasion, the Browns, Barons and any other organization rooted in local Cleveland sports.
Beginning in 1946, the Cleveland writers renamed the award as the “Man of the Year” and presented the honor to Bill Veeck, owner of the Cleveland Indians. The name of the award was changed in order to include “non-players such as owners and other more sedentary personnel”.[iv] In addition to Bill Veeck, the only other non-players awarded the honor were Mel Harder for the 1961 season when he was the pitching coach and Dave Garcia in 1979 when he was manager of the team. The award was officially changed to the “Bob Feller Man of the Year” award beginning in 2010.
For some reason, the MVPs recognized by the sportswriters beginning with the 1937 season through 1943 were forgotten by the local record books and publications. An article by long time Cleveland writer Howard Preston was published in 1969 that said “Late last month the Cleveland chapter of the Baseball Writers Association of America presented another ‘Ribs and Roasts Show’ which it dubbed the 23rd annual affair, designed to put the spotlight on the previous year’s sports activities in Cleveland. Somebody can’t count. I have in my possession the program from the first annual Ribs and Roasts show and the date is 31 years ago last night, Feb. 23, 1938.”[v]
Even the Cleveland Indians publicity department somehow forgot about these player awards. Beginning with the 1968 Cleveland Indians Pressbook, the organization started to expand the historical information included in the booklet given to sportswriters covering major league baseball. Included was a list of members of the organization chosen as the Cleveland ‘Man of the Year’ award beginning in 1946. It can be surmised that Marshall Samuel, long time Indians publicist joined the Tribe with Bill Veeck in 1946 from Chicago and was not aware of the previous awards and shows since there had been a lapse of two years.
The Forgotten MVP’s
In addition to Johnny Allen, the 1937 MVP, another six Indians have been lost to the record books for their accomplishments in the annals of Cleveland Indian history. Here is a list of those Tribesmen who should be recognized for their achievements recognized by the Cleveland BBWAA.[vi]
Indians Season Date of Ribs & Roast Show “MVP”
1937 February 23, 1938 Johnny Allen
1938 February 8, 1939 Mel Harder
1939 February 6, 1940 Bob Feller
1940 January 14, 1941 Lou Boudreau
1941 January 20, 1942 Jeff Heath
1942 January 26, 1943 Ken Keltner
1943 May 23, 1944 Al Smith
Hopefully, this information will someday be recognized by the historians for the outstanding contributions these men made on the field for the Cleveland Indians.
[i] Cunningham, Bill. “Our Dinners Are Terrible,” The Boston Herald, February 1, 1949.
[ii] Unknown, “Writers Elect Bell”, The Cleveland Plain Dealer, November 10, 1937.
[iii] Unknown, “In the Press Box”, The Sporting News, December 30, 1937.
[iv] Preston, Howard, “Who’s Where, 31 Years Later”, The Cleveland Plain Dealer, February 24, 1969.
[vi] Unknown, “Honor Bearden at Banquet Here”, The Cleveland Plain Dealer, November 19, 1948.
Further confirmation of MVP awardees and Ribs & Roasts shows for the years 1938 – 1944 were compiled primarily from articles written in The Cleveland Plain Dealer and other various Cleveland newspapers during the timeframe of the awards shows.
Today we are reposting a post from the blog Inches per Second, maintained by Bob Purse, a self-described “father of two amazing young women” who’s “married to the most wonderful woman in the world”. (Lucky man!)
With the Chicago Cubs currently leading all of baseball, posting the best record seen by any team in 32 years, and the best Cubs start in 109 years, what better time for a bit of radio and baseball history, involving the Cubs.
Today’s tape was generously donated to this site by my best pal Stu Shea, who has written several books, including several on baseball and music, among other things, and who also often offers up comments on this site and my other blog. THANK YOU, STU!!!
Here’s what Stu has to say about this tape:
This is a recording of the Chicago Cubs and Los Angeles Dodgers on WGN radio, Chicago, from April 22, 1958. This is the first season that the Dodgers were in LA after having moved from Brooklyn.
Included is a pregame interview between Cubs broadcaster Lou Boudreau and Dodgers shortstop Pee Wee Reese–then 39 and in his last year as an active player–and some of the game’s action.
There are not many tapes in existence of Jack Quinlan, the Cubs’ play-by-play radio announcer, from his time in Chicago. He was a very highly regarded baseball voice who died in a car accident during 1965 spring training. He was just 38.
A couple of things to add. This was the very first time the Cubs or their announcers were seeing the L.A. Coliseum as it was in those days reconfigured for baseball. It was, as I’ve read, perhaps the least appropriate venue for major league baseball in history, and much of the discussion in these segments concerns the various aspects of the park.
I’ve divided the tape into the pregame interview and lead-up to the game, followed by the play-by-play of the first inning (which is all that’s on the tape of the actual game). Also worth noting is the lack of a commercial break at either the half-inning point or after the first inning, and, in a bit of sad irony, Quinlan makes note of a noted basketball coach who had died that day in a car crash, just as Quinlan himself would, seven years later.
As the tape spooled down to its last few minutes, whoever recorded the Cubs broadcast switched over to a faintly received St. Louis station, and captured just a few minutes of a Cardinals broadcast, featuring two already well-known men, both of whom would become even more famous broadcasters in the coming years, Harry Caray and Joe Garagiola. And even here, the oddities about baseball at the L.A. Coliseum end up being discussed! Here is that brief segment:
The National Pastime Museum is a website rich with historical baseball articles written by some of SABR’s brightest lights, as well as some of the top working journalists in the game. If you haven’t been there yet, head on over when you’ve got a few minutes to kill.
An interesting baseball media article published there recently was written by Paul Dickson, who is probably most famous in baseball circles for publishing The Dickson Baseball Dictionary, which you can buy here or, if you have at least a halfway decent library available to you, check it out from there. But Dickson has authored enough baseball and non-baseball books, over 65 of them, to have a pretty impressive Wikipedia page dedicated to him.
The article Dickson recently published, which we republish in full below, is titled “How Radio Gave Baseball its Voice“, and while it’s not a comprehensive history of baseball on the radio, it does include some of the key figures of the early radio business, and is a nice, easy, breezy read.
Thanks to Becki Hartke, Director of the National Pastime Museum. You can join almost 2,500 other followers of their twitter feed at @TNPMuseum.
On August 5, 1921, in Pittsburgh, Pennsylvania, a 25-year-old studio announcer for radio station KDKA sat in a box seat behind home plate in Forbes Field. Using only a converted telephone as a microphone and some jury-rigged equipment, Harold Arlin broadcast the first Major League Baseball game, calling every play in a game between the Pirates and the Phillies, which the Pirates won 8–5.
Arlin later recalled that this pioneering event was merely an experiment—a “one-off”—and that most of the staff at the station thought that baseball would never be commercially viable on radio.
For the moment the conclusion reached by Arlin and his peers seemed on target. That year’s World Series between the New York Yankees and the New York Giants was broadcast locally, and the broadcast the following year of the 1922 World Series was linked to more than one station, but these were novelties with little impact on the regular baseball season or the consciousness of the fans.
The first great radio success came in 1923 with the Chicago Cubs, which was due to the open-mindedness of Phil Wrigley, the owner of the Chicago Cubs, and his progressive president William Veeck—not to be confused with his son Bill Veeck. Wrigley, a great advocate of advertising, had been the perfect owner for Veeck to work with. One of the combined legacies of the two men was radio, which both men saw as the perfect vehicle for selling the Cubs as a regional franchise. Veeck especially welcomed free radio coverage of Cubs games, and one of the reasons he gave for this was that radio educated new fans in the subtleties of baseball, and this was especially true for women. Wrigley firmly believed that radio would increase ticket sales and yield a wider regional fan base.
Late in the 1923 season, Judith Waller, managing director of radio station WMAQ, came to Wrigley asking for a 30-day trial of broadcasting live Cubs games. At the end of the trial, listeners were asked to send in letters expressing their feelings about the broadcasts. The letters came in bundles from all over the Midwest. A Wisconsin dentist wrote, “I have had no trouble with my patients since I installed the radio for the Cubs games. They sit and listen and let me work.” An Indiana farmer wrote that he had a radio rigged in his field and caught the score as he finished each turn of the plow. He said, “Don’t stop it.”
The experimenting continued and culminated on June 1, 1925, when WMAQ became the first station in the United States to broadcast every home baseball game, an arrangement that continued for many seasons. Surprisingly, the deal with WMAQ was not exclusive, and the Cubs allowed other broadcasters to set up next to the press box and provide live accounts of the game on the radio. At any given moment through the late 1920s, as many as five radio stations carried the games live. But the key was WMAQ, a clear-channel 50,000-watt monster that could be heard over much of the Midwest in the day and over most of the East Coast at night when the AM signal was stronger. “The middle as well as the country at large was becoming Cub-conscious,” newsman John P. Carmichael later wrote of the WMAQ deal. “The team was on its way to fame and fortune.” [i]
In his 1946 history of the Cubs, journalist Warren Brown maintained that beyond spreading the Cubs gospel, radio did increase attendance for the team. His evidence: from 1918 to 1924, when the Cubs averaged fourth place in the National League standings, they drew 3,585,439 patrons for that seven-year period; and from 1925 to 1931, with a club that averaged fourth place in the National League standings, the Cubs, for that seven-year period, drew 7,845,700 patrons. To quote Brown, “That represents a gain of 119%. Over the same period, the other seven clubs gained 27% in home attendance.”
But despite the success of the Cubs as the decade wore on, a majority of the other teams were increasingly fearful, believing radio would cut down on ticket sales by allowing the lukewarm fan—or the fan with little disposable income—to stay home and get a word picture of the game for nothing. The Boston teams—the NL Boston Bees (later the Braves) and the Red Sox—began broadcasting some of their games in 1926.
Baseball Magazine, July 1930
Then along came the crash of 1929 and the fear of broadcasting seemed to intensify. Owners pointed to the declining sales of sheet music and phonograph records as evidence of radio’s negative impact on traditional media. But there was one notable exception—in 1929 the Cincinnati Reds became the second club to air regular radio broadcasts of all their home games.
In December 1931, 11 of 16 Major League teams came to the winter meetings in Chicago planning to establish a ban on all radio coverage, but the measure had to be tabled. The night before the ban was to be discussed, the Cubs had agreed to a new radio contract for the 1932 season, infuriating those who feared the consequences. President William Harridge of the American League intimated that if radio became an issue with the newspapers, he would recommend that broadcasts be eliminated. “Newspaper publicity made baseball,” said Harridge, who had the support of the Baseball Writers Association, which had expressed the belief that radio was cutting down on the sale of “EXTRA” editions of their newspapers.[ii][iii]
As the Depression deepened, the opinion of the majority of owners solidified around the notion that radio kept fans from the ballpark. Nowhere was this belief more strongly held than in the greater New York area, where, in 1934, a five-year pact between the Brooklyn Dodgers, New York Giants, and the New York Yankees went into effect banning all radio coverage. Added to this fear that radio was sapping the vitality of baseball was the emergence of serial melodramas known as soap operas, which often ran when afternoon games were played.
If radio was declared the enemy of baseball in New York, it was not universal. The Cincinnati Reds reported that radio was adding to ticket sales, and the commitment to the medium redoubled when Powel Crosley, the largest manufacturer of radios in the world, bought the team in 1934.
Crosley’s general manager was Larry MacPhail, the red-faced, sandy-haired, heavy-drinking protégé of Branch Rickey who had revived the ailing Reds and turned them into a money-making contender. His innovations in Cincinnati included regular radio broadcasts employing another redhead—a young Floridian named Red Barber—and night baseball.
MacPhail was hired by the Brooklyn Dodgers during the winter of 1938–39, and on February 5, MacPhail announced that the Dodgers would be the first team to break the New York area radio ban, and all of the team’s games would be broadcast on WOR—a 50,000-watt powerhouse of a station. Sponsors had been lined up, and broadcaster Red Barber was hired to be the voice of the team.
Later in the month at the National League winter meeting, the Giants announced they were also opting out of the radio agreement. At the end of that meeting, the only radio holdout in either league was the New York Yankees, which succumbed shortly thereafter. [iv]
Meanwhile, after being first hired by MacPhail, Barber went to spring training to get the lowdown on the players so that he could talk about them—and not just what they did between the white lines. New Yorkers had heard him before—and apparently liked him despite or because of his homespun southern delivery—as the announcer for the 1938 World Series and radio voice of the Army–Notre Dame football game staged at Yankee Stadium a few months earlier. His voice, made for radio, was soothing, and his approach to calling a game was colorful and rich in rural metaphor—Ebbets Field would soon become “the Flatbush pea patch.” Barber was a man of “you alls” and “yes, ma’ams” headed for a place mocked for “dems” and “dose.” [v]
Barber was one of the most influential of the new broadcast personalities who gave the game its voice through the war years and beyond and in the process became as important to the face of many teams as the players themselves. Another such figure was Mel Allen, another southern voice, who became the Yankee’s first play-by-play man. During his long radio career, Allen called more World Series (20) and All-Star Games (24) on radio than anyone in history. Barber, who later went to the Yankees after 15 years with the Dodgers, was also instrumental in the development of another brilliant redhead, Vin Scully. Beginning with the Brooklyn Dodgers in 1950, Scully apprenticed under his watchful eyes and critical ears. The amazing Scully has called Dodgers games on two coasts in seven decades including the present one.
As it turned out, radio became the vehicle by which baseball thrived. As Gerald Nachman put it in his book Raised on Radio, “Radio quickly became a crucial arm of sports in America, spreading the gospel of baseball in the 1920s to 1950s.”
When television came along, the fear was that radio would be the loser to the new medium, but radio remains vital today as teams set up their own networks to keep far-flung fans connected to their favorite teams. Currently, the last team to buy into radio has 52 stations linked on the Yankees Radio Network, which reaches across 15 states including Alaska.
[i] Carmichael, 1993, Chicago Daily News, biography. [ii]San Jose News, December 8, 1931. [iii] Normally reserved for a crisis—but often extended to baseball—these were special editions hastily printed and hawked by street vendors. During a World Series, there would be at least one newsboy on every corner. [iv]Chicago Tribune, December 17, 1938. [v] The Sporting News, March 16, 1939, p. 6.
The Deadball Committee of SABR has done terrific yeoman’s work in expanding the knowledge base of the baseball that was played during the era 1900-1919. There are nearly four hundred super-dedicated and knowledgeable members in the Committee; they have a solid library of historical newsletters available; they even have a very active Yahoo Discussions group. The Committee is chaired by John McMurray, who also happens to be the vice-chair of the Baseball and the Media Committee as well.
While there is an impressive body of work detailing the players of the era, they also contemplate the era’s non-players, in this case, the sportswriters. McMurray has recently published an overview of Grantland Rice, considered one ofthe most famous writers from the era, and he has graciously consented to allow us to reprint it here in full for your enjoyment.
McMurray: Grantland Rice’s legacy in the Deadball Era
Even with the large number of new books on the Deadball Era published annually, it is worthwhile on occasion to recall prior works which illuminate figures who may have fallen a bit outside of the Deadball Era Committee’s view. One such person is writer Grantland Rice. Known best for his writing for the weekly magazine Collier’s, Rice himself was never a major league beat reporter, recognized instead for his prolific columns that touched on many sports and which often included a poem and clever twists of phrase. While Rice’s connection with baseball may seem attenuated relative to, say, the more regular interactions with players that Ring Lardner or Heywood Broun enjoyed, Rice nevertheless was influential in several important episodes of the Deadball Era.
Rice’s impact is given a comprehensive and thoughtful treatment in Sportswriter: The Life and Times of Grantland Rice by Charles Fountain, published in 1993. That Rice — a colossal figure in American sportswriting — has been the subject of only a few biographies (though two other volumes on him were published in the 1990s, including one by William Harper of more than 600 pages) may suggest that Deadball Era researchers would be better served to spend more time examining the role of reporters of the time, as these writers served as an essential liaison between the game and its burgeoning fan base.
Consider that when Ty Cobb famously sent postcards under various fictitious names to try and promote himself as a young player, he sent them to Rice, recognizing the impact of the then-local reporter’s writing. “He is a terrific hitter and faster than a deer,” said one, while another asked: “Have you seen Ty Cobb play ball yet? He is the fastest mover I’ve seen in baseball.” Rice subsequently wrote a column about the budding star which was overflowing with praise. That Cobb was in the major leagues within a year is often credited in large part to his surreptitious interactions with Rice.
In 1916, as Babe Ruth was firmly establishing himself as a star pitcher, it was Rice who suggested that praise for Ruth’s pitching prowess was overblown. Fountain noted that, in contrast to the praise that Rice often bestowed on young stars, he chided Ruth for being out of shape and exclaimed that “Ruth is still too young at this business to be classed with Rube Waddell or Eddie Plank or Nap Rucker.” Rice went on to say “quite a stretch of time lies between Ruth and lasting greatness.” It is reasonable to infer that the biting comments from Rice’s widely-read column made Ruth’s eventual switch to being a full-time hitter somewhat more palatable to his readers.
In 1917, Rice also used his platform to insist that John McGraw should be suspended for an incident with National League President John Tener. Rice’s columns, along with those of several of his contemporaries, drew attention to to the matter, applying pressure which resulted in McGraw’s eventual suspension. Still, Rice is recognized more so today for helping to shape opinion of the Black Sox as the 1919 World Series scandal grew. He pointed out inconsistency in Eddie Cicotte’s play, for instance, saying, “Eddie, instead of jumping swiftly for the ball, took his time with all the leisure of a steel striker.” Playing up what Fountain called “the out-of-character aspect of (the team’s play),” Rice also used the word “fix” in print early on and also was outspoken on the deleterious effects that the performance of the Black Sox had on the game itself. Again, Rice moved and shaped popular opinion, having an effect on events that followed.
Of course, all contemporary baseball writers enjoyed outsized influence, essentially serving as the voices for particular teams to an audience which had few other outlets. But Rice himself had a disproportionate impact on the sporting scene of the early 20th century. In an interview with The Inside Game, Fountain said: “Rice was a combination of baseball-reference.com, the whole ESPN empire, and whoever passes as sports journalism celebrity today.” His column had an extraordinary influence.
There were other moments when Rice was ahead of his contemporaries. Rice himself noted “Every one (sic) knows the reserve clause in baseball will not stand the test of American law,” a sentiment uttered by few in the press at the time. There was also an element of craftsmanship to his writing, as Rice was strategic in his pronouncements while retaining an air of positivity. As Fountain points out in the book, although Rice disapproved of Connie Mack selling his Philadelphia Athletics players, thereby plunging the team into mediocrity, Rice did not take Mack to task for it in print; rather, he praised Charles Comiskey for being aggressive in purchasing players, as Rice knew that his own opinions about Mack would be inferred by readers.
Rice in part set the tone for sportswriting of the time, writing with what Fountain calls “respect for the intelligence and the involvement of the reader.” The same approach applied when Rice was writing about minor league baseball for the Nashville Tennessean from 1907 through 1910, his only time as a baseball beat reporter. Rice’s approach was literary and classically-based, deriving in part from his appreciation for Latin and the subtleties of language more generally. A phrase such as “the tumult dies” (in Rice’s famous “Game Called” poem from 1910) or a reference in a column to “crack slabsmen” imbue his work with creativity.
With time, Rice’s reputation has suffered as the core principles of journalism have changed. No longer do reporters ignore or brush aside the off-field behavior of athletes, as Rice did, nor do they serve as universally-happy mythmakers, intent on shaping a positive view of sports from top to bottom. “The role of the sportswriter at that time was to sell newspapers and tickets, and not necessarily in that order,” Fountain said.
Fountain suggests in the book that Rice’s rhapsodic, and usually uncritical, approach to covering star players would likely see him today banished to a local paper reporting on the exploits of high school athletes rather than taking on the hard-hitting issues of the day in professional sports. But the opposite side of that coin, according to Fountain, is that even if Rice had wanted to expose the character flaws of players he covered, he likely would not have had a receptive publisher:
“Had Rice written a piece about Ty Cobb that showed Cobb in all his complexity and nuance, Rice would have had a hard time finding a place to publish that,” Fountain said. “I doubt very much whether his syndicate of newspapers would have wanted that in a sports column, and I doubt very much whether Collier’s or any of the magazines that he wrote for would have wanted that in a profile. Readers wanted heroes in those days, wherever they were. He delivered what newspaper publishers and readers and magazine publishers and readers wanted at the time. Had he delivered anything else, they wouldn’t have bought it.
Rice now is often impugned for his lofty prose, with critics typically referencing his effusive 1924 column about Notre Dame’s football team. (“Outlined against a blue-gray October sky, the Four Horsemen rode again,” Rice wrote. “In dramatic lore they are known as Famine, Pestilence, Destruction and Death. These are only aliases. Their real names are Stuhldreher, Miller, Crowley and Layden.”) Still, whether he was analogizing major sporting events to Civil War battles or linking star athletes to figures from Greek mythology, Rice’s soaring prose helped to define sportswriting in his era.
Independent of whether one appreciates Rice’s writing style and approach, he is an important figure in the history of sports journalism and one who impacted the Deadball Era. Fountain’s work makes one appreciate how intertwined Rice was with the Deadball Era, even if Rice himself, because of the wide scope of his writing, is not viewed as a baseball reporter first and foremost. Rice’s baseball columns are one illustration of the impact that Deadball Era writers and reporters could have on the game, and his extensive body of work underscores how important a role a writer could play at a time when newspapers were indeed king.
JOHN McMURRAY is chair of SABR’s Deadball Era Research Committee. Contact him email@example.com.
There is a very long (5,800+ words!), sort of rambling, kind of stream-of-consciousness, but still quite interesting take on the changing nature of beat writing over at a section of SI.com called The Cauldron, an area which bills itself as “Intelligent Sports Storytelling. Shared.”
The name of the article is “The Changing Beat”, with a subhead of “Once the province of beat writers and their ‘exclusive access,’ the sports media landscape keeps shifting.” It is essentially a treatise of how the new world of computers, with its facility at crunching numbers for analytics, seems to be endangering the art of the “game story” to such a degree that its practitioners risk ceding this responsibility to AI sportsbots spitting out dry accounts of fact after fact, at the expense of narrative and storytelling.
Whether you view this with equanimity or with alarm all depends on what you want from your sports journalism. Once upon a time the game story was the essential link between the games and its fans. It was the only way for many fans to even know what was happening with the favorites. Nowadays, it is arguably the game story that is the least read feature in all of sports journalism.