Tag Archives: Ford Frick

A Sportswriter’s Response to ABC-TV’s Wacky 60-Game MLB Schedule Idea

On Wednesday we shared the—how to put this diplomatically?—”out of the box idea” that ABC-TV, or at least its president Thomas W. Moore, offered up to Major League Baseball: cut your season to 60 games, play only on the weekends, promote the games as major television events along the lines of college and pro football, and watch the money roll in.

OK, I’m liberally paraphrasing (probably), but that was the gist of his proposal.  Mark Aubrey, who runs Baseball Nuggets, a really interesting historical baseball site composed mainly of old newspaper articles offered up “as is”, tipped us off to that one.

One might think that the tepid response to this nutty idea by network rivals CBS and NBC (who had actual major league baseball games on their airwaves while ABC did not), as well as by then-Commissioner Ford Frick, would have been pretty much the extent of the response.  I mean, come on: who was going to take this idea seriously?

Francis Stann. That’s who.

A sports columnist for the Washington Evening Star, a major DC daily that published until 1981, Stann took the proposal seriously enough to fashion a response that could best be described as “indignant”. Because when you spell out the word you use to describe the nature of an obviously ridiculous and unworkable proposal as “G-R-E-E-D”, you’re undoubtedly steeped in indignation in a deep way.  If he’d’ve written this article two decades on, he might have been advised thusly: “Lighten up, Francis.” That said, it is an entertaining read, which we present to you below.

For more articles related to this, including a happy ending article in which ABC-TV is awarded the rights to baseball broadcasts for a cool $12 million over two seasons starting in 1965, check out the rest of Mark’s article over at Baseball Nuggets.

Stann Article

ABC-TV Once Suggested that Major League Baseball Reduce Their Regular Season Schedule to 60 Games!

Rob Manfred, the rookie Commissioner of Baseball, stoked increased discussion about MLB reducing its regular season this past February. You yourself have probably had discussions with other fans about this many times over the years, so you likely know that a lot of people who consider themselves big fans of the game nevertheless wouldn’t mind seeing less of it. Proponents of shortening the schedule usually maintain that 162 games is just way too many to play in a season and argue that the season goes too late in the year, topping it off with the horrific vision of a November World Series game getting snowed out.

The weather point starts to frost up a bit when you consider that in cities where playing in cold weather is an issue, early November runs anywhere from one to five degrees warmer on average than early April, as well as drier. No matter: the weather argument has a lot of traction in the debate, and occupies a trump card in proponents’ hand at the moment.  A better, recently proffered argument is that players would benefit from a season of fewer games to help preserve their health and perhaps lengthen their careers.

There is some general merit to the latter point, although the funniest thing to me about this debate is that the number of games most advocates invariably choose to reduce the season to is 154.  The difference between 162 and 154 is not all that great, less than 5% of games, so would a season of 154 games provide all that much more relief to an everyday player than one of 162?  That seems a somewhat dubious proposition.  So why is 154 always the magic number in these debates?  Why not 144, or 140, or 134? Might it be that nostalgia plays a significant role in the advocacy of the 154 solution? I might place a bet on that, if one were available.

Nothing nostalgic about a solution that ABC television came up with over a half century ago to reduce the season, though.  They didn’t suggest 154, or 144, or anything as incremental as that. Their suggestion: play a 60-game season, on weekends only, and promote it the way that football is promoted, as a major television event.

This idea brought chuckles of disbelief from their rivals at CBS and NBC and the kind of dismissals reserved for the crazy political ideas that one uncle of yours evangelizes at every Thanksgiving dinner. Commissioner-at-the-time Ford Frick was reportedly equally unimpressed, the article stating flatly that “the public is satisfied with the way things are now, and he is too.”

Undaunted, ABC did not stop there with the out-of-the-box ideas. They believed other sports could benefit from dramatic changes, too, such as professional golfers competing with each other on a season-long points system administered by the PGA; the USOC holding regional Olympic competitions to better prepare the nation for the actual quadrennial event; and college football doing away with the bowl system and replacing it with a March Madness-style playoff instead.  As you can see, not all their ideas were total clunkers.

The original article, published in the wonderfully alliterative Rockford Register-Republic in April 1964, is reprinted below.  Hat tip to Mark Aubrey, who featured this in a post on his own blog located here.

 

ABC-60games