MLBAM is Not Just a TV Channel. It’s a Megadigitalmedia Behemoth.

Maury Brown, a writer who freelances for Forbes magazine, has written an illuminating article about Major League Baseball Advanced Media (MLBAM) in which the big reveal is that they are much more than simply the source for your MLB.TV broadcast.  They are a multibillion dollar digital media and content infrastructure company that powers some of the better known video streaming sites across the Internet.  Not only are they are into the delivery of their own baseball product, but also analytics (serving top websites such as Baseball Prospectus, Fangraphs and Baseball Reference);  infrastructure (powering Disney’s WatchESPN and Time’s 120Sports.com); and ticketing (owners of Tickets.com) as well.  Compared with other sports, they are way, way, WAY beyond the leading edge of integrating digital media into its business portfolio.

Read all about it here:

The Biggest Media Company You’ve Never Heard Of

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