The Yankees and Red Sox can’t play every week, to the chagrin of the people in charge of the MLB on Fox broadcast, and Fox paid for it with a 1.6 overnight HH rating. That’s down some -30% from the 2.3 the game between the Two Evil Empires generated the week before.
That 2.3 from last week is actually the only game that generated anything better than a 1.7 all year. By contrast, all seven of the first MLB on Fox broadcasts from 2013 scored better than that 1.7.
Houston (and every other major league city), we most definitely have a problem.
Read more here:
MLB on FOX Falls Back to Earth With 1.6 Overnight
Tony Miller, our network TV broadcast expert, has updated the Network TV database through this past Monday.
You can download the updated CSV file from here:
NETWORK TV BROADCASTS
Or you can search through the table online, here on this site:
SEARCHABLE NETWORK TV BROADCASTS
The latter option may take up to a few minutes to load, depending on your Internet speed, so please be a little patient.
You can also reach these, and all other databases, from the dropdown menus along the top of every page of the site.
Here is something I learned from a search online: I typed in “Jackie Robinson” and it turns out he did color for ABC TV broadcasts in 1965, appearing on 27 broadcasts. He worked opposite of three different PxP guys: Merle Harmon, Chris Schenkel, and Keith Jackson.
Steve Lepore is mostly an NHL media guy, writing about that pucking sport for SB Nation and Awful Announcing, as well as being a correspondent for SiriusXM radio’s NHL Network.
But Lepore does write about other sports and topics, and he has in fact recently written an article for Awful Announcing about the problem, as he sees it, that Baseball has as a national broadcast property.
Lepore proffers a cogent hypothesis as to why nationally televised baseball games continue to suffer in the ratings—e.g., ratings for one network are down double digit percents in 2014 versus last year—and makes suggestions to fix it.
It’s a good read and I would recommend giving it a look, but I can give you some spoilers here.
The two biggest problems, as Lepore sees it:
- There are simply too many national games on TV: ESPN airs them on Sundays, Mondays and Wednesdays; Fox has Saturdays; TBS has Sunday afternoons in the second half of the season; and MLB Network picks up the remaining days. Yet in this era of game ubiquity through vehicles like MLB.TV and Extra Innings, why watch a national game with a so-so matchup over a game involving a team you actually care about?
- Baseball has what Lepore might term a “matchups problem”, concentrating too much on both (1) showing traditional big market teams which had pulled good numbers in the past, and (2) trying to be fair and featuring as many of the 29 American teams as they can.
Lepore’s suggestions for Baseball to fix this state of affairs:
- Dump Saturday national broadcasts, which is a relic of viewership patterns from over a half a century ago, since people simply do not watch live TV on Saturdays, period.
- Develop exclusive national broadcast game events on Mondays and Thursdays throughout the season, with all other games played during the day, and split those nights between ESPN and Fox (or more exactly, their new FS1 property).
- Keep schedules flexible in order to choose top matchups for those Monday and Thursday games, making the decision roughly two weeks out, rather than committing to certain games and teams at the beginning of the season, when no one knows what the color of the season is going to be.
These may not make for “must see TV”, necessarily, but Lepore believes these changes could drive better ratings than Baseball gets for nationally televised games today.
Read the full article here:
RETHINKING BASEBALL ON NATIONAL TELEVISION
From Sports Business Daily comes the news that it’s not all good for Fox as far as MLB’s appeal as a TV program is concerned so far this year.
Saturday regional MLB games earned a 1.6 overnight rating, which is -22% lower than last year’s 2.2 and -39% lower than 2012’s 2.6. The 1.6 is the third lowest ever for a primetime MLB game on Fox, and the two lower numbers came from broadcasts earlier this year.
Read more at:
Sports Media Watch
Sports Business Daily (subscription required)
With the release of the baseball broadcast schedules by Fox for their broadcast network and nascent FS1 property, a counting of appearances by the various teams yields some unsurprising results (e.g., the Yankees lead all teams with 11 appearances; the Cardinals lead Senior Circuit teams with ten).
But not all results are unsurprises. Some are very surprising indeed, as you will see from this table shared with the world by the folks at Awful Announcing (click on the table to go to the article):
Some surprises include the Indians, Pirates and Nationals all outpulling the star-laden Dodgers; and the Mets, non-contenders though they may be but still occupying the nation’s #1 DMA last we checked, represented by a single telecast along with the A’s and the Marlins.
But the most surprising factoid gleaned from the schedule is that fully 16.67% of all major league teams will not be appearing on a single telecast on either the FS1 network or the Fox broadcast network. The absence of the Blue Jays from an American Broadcasting network can be rationalized, of course, and the Astros and Rockies expect to be various shades of awful and anonymous. But the White Sox? Even if they end up being a poor team, a complete whitewash of a #3 DMA major league ballclub is something of a surprise. And both Robinson Cano and Felix Hernandez will make no impact on the baseball ratings of national Fox telecasting entities at any point this season, as well.
Of course, in this world of baseball broadcast ubiquity via streaming and subscription packages, it’s not as though practically every game any of these five shut out teams play won’t be available in those forms anyway. But what kind of statement does it make for so many teams to be unrepresented in this way? It means either Fox puts so little stock in these franchises that they can’t risk broadcasting them at any point on their national networks, or perhaps it means that national or regional exposure on these networks means not much if not nothing anyway.
Following up on the heels of the announcement from the Springfield, MO Fox affiliate from a couple of days prior, MLB on Fox utilized their sister website to breathlessly announce their full MLB schedule for 2014.
According to the story:
FOX Sports, MLB’s primary broadcast rights holder since 1996 and exclusive national broadcast partner since 2001, will begin a new eight-year, multiplatform media rights agreement that adds national cable and digital coverage to its portfolio, doubling regular-season exposures, mostly on Saturdays, from 26 to 52 games combined on the FOX Broadcast Network and FOX Sports 1, with 20 Saturday doubleheaders, 10 exclusively on FOX Sports 1 and 10 split between FOX Sports 1 and the FOX Broadcast Network.
FS1 gets down to business right away with an April 5 tilt pitting the Twins and the Indians—not the most marquee of matchups, but it’s a start—followed immediately by Giants at Dodgers.
As you will see for yourself on the schedule in the story, there will be many regional broadcasts on Fox itself, so don’t forget to avail yourself of the keen maps over at 506 Sports to see what’s playing in your market.
Click here to read more.
- Clayton Kershaw’s Dodgers have seven national FOX or FOX Sports 1 games this season. Photo by: Christian Petersen
Posted on the Awful Announcing, by way of KRBK, the Springfield MO Fox affiliate, the network has announced the date on which the Fox broadcast network
- May 24th (primetime)
- May 31st (primetime)
- June 7th (primetime)
- June 14th (primetime)
- June 21st (primetime)
- June 28th (primetime)
- July 5th (primetime)
- July 12th (primetime)
- July 15th (Tuesday, All-Star Game at Target Field)
- September 6th (early afternoon)
- September 13th (early afternoon)
- September 20th (early afternoon)
- September 27th (early afternoon)
There will be no games before Memorial Day weekend, which probably isn’t surprising given that the first date will be safely out of sweeps’ way, but what’s notable here is the lack of day games during the summer, which have been a staple of weekend afternoons for some six decades. We do see Saturday early afternoon games during the heart of the pennant drive, although these games will run right into the teeth of the college football broadcasting juggernaut.
This schedule is only for the over the air Fox network, and does not contemplate any games which might air on Fox Sports 1, which will also air games every Saturday during the season as well as on some weeknights.